Metric-based Entertainment Rating & Insight Tracker

 

ABOUT MERIT

Revolutionizing Comedy Booking Through Data

MERIT (Metric-Based Entertainment Rating & Insight Tracker) is a comedy booking platform built to modernize the way comedy clubs, showrunners, and comedians connect.

For years, comedy booking has relied on fragmented information, personal connections, manual texting, and inconsistent record keeping. MERIT replaces that process with a centralized platform that helps participating clubs discover talent, manage bookings, communicate with performers, and maintain verified performance histories.

For comedians, MERIT provides a single profile that can be shared across participating venues. Instead of repeatedly submitting materials to individual clubs, comedians can build one verified profile showcasing their experience, videos, credits, and performance history. As they continue performing, their track record grows with them across participating venues.

For clubs and showrunners, MERIT streamlines the booking process by allowing them to manage talent, send booking offers, communicate scheduling updates, confirm lineups, and maintain accurate booking records through one system.

Our goal is simple: create a more transparent, efficient, and performance-driven booking ecosystem that benefits both clubs and comedians.

 

Founder

Jeff Thompson

Founder, MERIT

MERIT was created by Jeff Thompson to solve many of the challenges that have long existed within comedy booking. Drawing on years of experience working with comedy clubs and performers, Jeff envisioned a platform that would simplify booking, improve communication, and create greater opportunities for both venues and comedians through better organization and shared performance data.